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Tuesday, 13 March 2018

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Thursday, 9 March 2017

Customized Promotional Golf Umbrella

An umbrella offers protection from the weather, whether it be rain, snow or the heat of the sun. Umbrellas have evolved in their design and uses to take on many shapes and sizes. The personal umbrella may be a stick umbrella or a three piece which can in its compactness fit into a handbag or briefcase. But the golf umbrella is a different animal.

Why does a golfer need an umbrella?

A golfer is forced to play in the rain sometimes. So the large canopy keeps not only the golfer dry, but also his bag. If the grips in the bag get wet, then his game is in trouble.

Golf umbrellas are the big hand held umbrellas. They are ideal for golf players to protect themselves and their equipment from the sun or rain as the case may be, but they also are a style statement nowadays because they offer better protection than smaller umbrellas. To be light weight in spite of their big size, the shaft is fashioned out of fiberglass which has the added advantage of being lightning resistant. The sturdiness of this umbrella prevents it from being turned inside out by strong winds that blow through golf courses at times.

Because of its large size, company logos can be displayed in larger size and it is often used as promotional material by companies, in preference to ordinary umbrellas.

They have an arc size range of 127 cm (50") to 173 cm (68"). (An umbrella is measured from one tip, across the canopy to the opposite tip) They may be single canopy or double canopy umbrellas with air vents to keep them stable in windy conditions. As far as shafts go, they could have a straight stick shaft or a telescopic shaft.

It is said that golf umbrellas have become so popular among the general public because of its better protection, that only a fraction are bought for use on the golf course. Men purchase these more often than women. There are quite a few injuries like facial lacerations and scratched corneas because of these umbrellas and people are warned they have to be careful while wielding them.

What to look for in a good golf umbrella?

There are six things to look for

· Fiberglass shaft

· Double canopy

· Check the closing mechanism - that it doesn't pinch

· A wide diameter grip which is easier to hold for longer periods

· Lifetime warranty from manufacturer

· Auto hands free opening

· Size of 62" is ideal for covering the golfer and his bag

What will my customized promotional golf umbrella look like?

As golf umbrellas are excellent promotional material, companies can order them from umbrella manufacturers or from companies specializing in corporate gifting. The promotional message is printed on a golf umbrella of good repute. What is called a digital proof is submitted for approval. The details such as umbrella size, color, ink colors, thread colors and logo name are verified and confirmed by this.


Most umbrella factories manufacture custom golf umbrellas for promotional use as well as printed golf umbrellas and personalized golf umbrellas according to the client's requirements as these are largely used as promotional material. Hfumbrellas has a wide choice of umbrellas that can be used as promotional material.

Promotional Umbrellas For A Better Reach

Promotion is a key element in conveying the benefits of your product or service to your customer or your employee. For employees, it provides motivation to stick to the company and continue working sincerely for it, while for customers; it is a tool for ensuring recall and loyalty.

Simply put, without promotional activities, it would be difficult for your prospective customers to find your company's product or service. The only people aware of your company would be your family and close friends. Promotional events undertaken for customers are usually a form of marketing and can take either the outbound route or inbound route. Making promotional items and promoting the company through them is part of outbound marketing. Inbound marketing refers to digital marketing like social media marketing, Search Engine Optimization etc. part of the marketing plan. There is also Public Relations which is conveying the public image of the company to its customers and the public at large.

A company can and usually undertakes both types of marketing simultaneously, not to miss out on any opportunity to gather loyal customers. Promotional events also affect the public image of the company so they have to be designed carefully to have a lasting impact.

Handing out items at corporate events is a common promotional activity. It may be at a seminar, trade conference, or on any important anniversary of the company or it could even mark a special public occasion like the start of a New Year or the holiday season etc.

Pens, keyrings, mugs, tee shirts all are favorite promotional merchandise which can be procured at not too great a cost to the company for use in promotional activity.

Promotional Umbrellas are one more item on this list, which can garner a lot of publicity and attention towards the company and its offering.

Promotional Umbrellas are manufactured by umbrella manufacturers and form a good chunk of their B2B business.

What do promotional umbrellas have that normal umbrellas do not?

Most often they are printed with the company name and logo as well as the company's products. After all, there is ample space on the canopy for this.

They are completely customizable, including their shafts, spike handle and tip cups at no extra cost. Customizable, meaning, that they are available in different colors to suit your specifications.

They offer a variety of umbrellas - automatic umbrellas, vented umbrellas, golf umbrellas, storm proof umbrellas, telescopic umbrellas, ladies umbrellas, parasols.

They are competitively priced, the rate per piece can go down two pounds less if the order quantity is 500.

Why are umbrellas a favorite amongst marketers?

Umbrellas are always useful, especially in Britain's climate when it is impossible to predict when the next shower will be. An umbrella is also a good protection from the sun, whose UV rays can cause damage to the skin and is many times the cause of a splitting migraine headache.

A handsome umbrella is always a pleasure to behold and can also double up as a defense weapon or as a walking aid as the case may be. It can never go out of fashion or use the way pens do.


Umbrella suppliers are becoming indispensable to companies who want their promotional activity to reach far. Their range of umbrellas, their terms of supply and quality manufacture and timely dispatch is the key to the success of many a promotional activity today.

Logo Printed Umbrellas - What Matters?

Logo printed umbrellas are generally umbrellas that are used by companies and businesses for advertising purposes. They can be given away as promotional gifts or they can be strategically placed in different locations where targeted audience is expected to gather or where it frequents. The umbrellas, whether they are rain umbrellas or parasols, are very functional because they offer a shield from harmful elements to individuals and groups of people depending on the size.

Because of their frequent use, you can be sure your business logo will be splashed out in the open every time they are in use. But the truth is that the umbrellas as are good as the prints you have on them and the logo is one of the most important elements you can include. If you want the logo printed umbrellas to work to your advantage, then there are a few things you should consider and pay attention to.

Location of the logo - Of course your company logo will be printed on the surface of the umbrella fabric, but you want it to be on the largest space available so there is less breakage in the consistency of the logo. Still on logo location, you need to make a decision as to how many sides the logo will appear. Try not to make the umbrellas appear too busy, but also ensure that the logo is visible enough from a distance.

The size of the logo - It matters because logos that are too small will be hard to notice and make sense of. Of course the size of the umbrella will determine the logo size that is most suitable, but make sure that it is large enough to expose your brand every time the umbrella is being used. Do not allow the logo size to overwhelm the umbrella, but neither should you make it too small and irrelevant for that matter.

The color of the logo - You are a brand and you for sure have your specific brand colors. The logo should represent your brand and this means it should dictate the logo colors you choose. However, you also want to make sure that your color is vibrant and well-printed to last. Customers easily associate your company with the logo so make sure you use the relevant colors and have the printing done using the best so they do not end up fading over time. There are very good printing technologies that offer permanent prints that remain vibrant over a long period of time. You do not want a logo that starts washing off after a few uses or one whose colors bleed all over the umbrellas after a heavy downpour.

When choosing an umbrella manufacturer, ensure that they can actually handle your logo requirements and can print it exactly as you want it to be. A professional manufacturer will not have any problems, offering you good advice if you are not too sure about printing, promotional umbrellas and from the guidance you should have an easy time getting good results.


Promotional umbrella manufacturers have what it takes to deliver good results even to first time customers. Let your logo printed umbrellas speak for you by choosing the best manufacturer.

Article Source: http://EzineArticles.com/expert/Satvik_Mittal/1728302

How to Choose the Best Promotional Items

When it comes to choosing the best promotional item and promotional product for your business, there are many factors that come into play. Today, we'll take a closer look at some of the ways to choose the best promotional items for your business or company.

1. Figure Out Your Goals
Depending on your goals, that will determine much of how to approach promotional items and promotional giveaways. Are you interested in reaching a very high number of people quickly, or a more selected group?
If it's a high number of people, a more cost-effective universal item would be more appropriate than a higher priced item. On the other hand, if it's a select group of clients, it would be more appropriate to order something with a higher price, but also offers much more value, such as electronic items.

2. Make Sure It's Relevant to Your Target Audience and Customer's.
This may seem like a no brainer, but it's amazing how many business owners lose sight of this when it comes to promotional items and promotional giveaways for their business.
If you own a cleaning business, it would make sense to give away items related to cleaning. This way, they not only remember your brands name, but have an automatic association with the name and service
If you own an accounting business, you could give away notepads, calculators, or other items that are somewhat related to accounting.

3. Choose a Promotional Item in Season
Avoid giving away sunglasses in the winter when it's rare they'll be worn. Likewise, stainless steel tumbler's would be great for the winter, as they can keep a hot drink warm. Other great promotional items for the winter would be mugs, beanies, and blankets. For the summertime, sunglasses, coolers, and beach items make excellent giveaways.

4. Make Sure the Items are of Quality
People will associate the quality of the items with the quality of your business. If the items are cheap, people will think your business is cheap. If the items are of high quality, people will associate your business with high quality.
I recall ordering custom pens from a major online manufacturer, and while the price was great, they ran out of ink within a few weeks. The next time around, I purchased from another company for a slightly higher price, but the pens had a significantly longer life span.
While it can be very tempting to choose whatever items have the lowest price, price isn't always everything. While you shouldn't pay a much higher number than the average cost, don't pick an item just because it's the best price. It's best to have a balance between price and quality.


Learn more about how to choose the best promotional items here:

Taking People-Based Marketing Offline

People-based marketing has been called the "biggest shift in marketing since digital" by Suneet Bhatt, the chief marketing officer of LiveIntent. People-based marketing allows you to shift your marketing target away from generalized data about a group and more toward the individuals in that group so you can provide the right message at the right time to the right person to cultivate the customer relationship and encourage the buying decision.

What Is People-Based Marketing?
People-based marketing is just what it sounds like. Coined by Facebook in 2014 with the release of its Atlas product, people-based marketing follows an individual ID across multiple platforms and devices online to give you information about your customer and begin to understand them in a holistic way.

Since its introduction by Facebook, many companies are beginning to target people-based methods. You may already be working with some, like LinkedIn, Google, Salesforce, or Oracle.

Taking People-Based Marketing Offline

This revolution in digital technology has been a key component to salespeople as long as there has been something to sell. Developing personal relationships with your customer base is essential to creating and maintaining loyalty in your customers.

Scaling that kind of customer relationship has always been difficult. New technologies online allow you to tailor your communications along the buyer's journey to help your business relationships.

But offline, you can tailor your communications to your client base also. With the millennial generation, who don't trust online advertising (over 90% don't find online ads credible), personal contact is even more important than it's ever been before.

To take your people-based marketing offline try these tips:

* Be where your customers are. Whether your customers are at the local beer festival or the library, find a way to be at the same destinations. Get a booth at the festival, sponsor a reading corner in the library, or find your own creative way to meet the people you want to serve.

* Support your customers' passions. Nothing starts a relationship off on the right foot better than supporting someone's passion. Sponsor a local bike race or take part in a cancer research fund-raising walk. What do you love? Your customers are likely passionate about the same things.

* Become a trusted source. Trust is a cornerstone of any relationship. When you are putting out information on the internet or giving away pamphlets, make sure that your messages aren't all about selling your product. The majority of the information you give away should help your customers. When they trust you to provide quality, helpful information, they'll also trust you to provide a great service or product.

* Stay in front of your customers' eyes. Be there when they need you. Find a way to stay in their minds so that when they need your service or product, your brand will be the first one they think of.

Let http://www.PristineScreens.com Help You Reach Your Customer Base

At Pristine Screens, we help you connect with people. Our custom branded sticky phone cleaners or microfiber screen cleaning cloths give your customers a useful tool to clean their phones and devices and keep your brand in their hands. As an added bonus, they also show off your brand to potential new customers every time they clean their phone!

Call us today at (800) 540-5971 to get FREE Samples.

We offer FREE digital proofs, DISCOUNTED bulk pricing, and lightning FAST delivery.

Article Source: http://EzineArticles.com/expert/Jason_Thomas/2358012

The 5 Dumbest Things You Can Do With Logo Giveaways

Logo giveaways are one of the hallmarks of the exhibitor floor at any trade show or conference. For small business owners and marketers, those giveaways can be the best way to stay in front of the potential customer or client long after the show has ended and the booth has been packed up. But there are some things you shouldn't do when it comes to logo giveaways based on experiences of a promotional product company that deals with businesses handing out items on a daily basis.

Tacky doesn't win you the buzz you're looking for. You want to be unique with your logo giveaways because you want to be remembered. But you have to consider your audience. The shock value of potentially offensive jokes on t-shirts or pens may get you noticed, but they may not represent the quality and integrity of your company.
Forgetting to incorporate your logo or message. The whole point of a logo giveaway is to get your audience to remember you and be able to contact you. Make sure your message, logo, and contact information are readable and readily available on your giveaways.
Only giving away one type of schwag. At a trade show, there are attendees that just swing by your booth to pick up the freebies and there are attendees who are truly interested in your product. Don't give the same gift to everyone. Have trinkets available for the passersby, but have a nicer product, like a paperweight or desktop clock that shows how much you value the developing relationship with new customers.
Piling your giveaways up for grab and go. You want to connect with attendees. Just letting them grab items off your table does not facilitate a discussion about your product. A better strategy is to display the items you are giving away and require the attendees watch a video or fill out a form or at least have a conversation with you about your products and services. This will give you more quality leads.
Let your giveaway stand in isolation. A logo giveaway should be an integral part of your marketing strategy. If you are attending a trade show, make sure to connect with attendees beforehand with a mailer or email. Use the giveaway to thank them for stopping by your booth. Then follow up with those connections you made who will likely now have your branded giveaway sitting on their desk or stuck to their phone.

At Pristine Screens, we provide custom-branded sticky screen cleaners that are made from high quality microfiber material. They are an excellent choice for your logo giveaways. Your potential clients and customers will appreciate your thoughtful gift and remember you and your company long after your initial conversation.

Visit http://www.pristinescreens.com today or call us now at (800) 540-5971 to experience the uniqueness and convenience of these promotional products and to get FREE samples.

We offer free digital proofs, discounted bulk pricing, and lightning fast delivery!

 

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